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Preparedness Takes Center Stage in Mediaplanet’s “Disaster Relief” Campaign

September 27th, 2014 – Mediaplanet today announces distribution of its third cross-platform edition of “Disaster Relief,” a campaign that aims to take the guesswork out emergency response and inspire millions to prepare themselves and their families.

Los Angeles, CA (PRWEB) September 27, 2014

With the recent San Francisco earthquake and unprecedented super storms, Mediaplanet has teamed up with the Center for Disease Control, Office of Emergency Response, Sienna Miller and the International Medical Corps to inform readers of the steps they should take before, during and after a natural disaster strikes.

The print component of “Disaster Relief” will be distributed within this weekend’s edition of The LA Times with a total circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is being distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Actress, model and first responder Sienna Miller graces the cover the print publication. In an exclusive interview with Miller on the interior, the fashion icon shares her experiences from the front lines of disaster. “Being a first responder has irrevocably changed me and how I look at the world,” she states. She goes on to discuss how her role as a mother has transformed her attitude toward emergencies, both at home and abroad. “As a mother I have an even deeper appreciation now for how difficult it is for so many women to make sure their families are safe and healthy. We take for granted that we have access to the very best medical care. Most of the world does not have that.”

This campaign was made possible with the support of the International Medical Corps, Team Rubicon, CDC, Honda, Sienna Miller, Ready America, the ASPCA and ShelterBox USA.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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