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Previsualization Company HALON Entertainment Brought Universal Pictures and Dreamworks Film “COWBOYS & ALIENS” to Life Before Shooting Even Began

SAN DIEGO July 21, 2011

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Santa Monica

Previsualization, or "Previs", is a technique widely used in filmmaking to conceptualize scenes in a movie before filming even begins.  Today’s use of digital technology has brought this crucial art form to competitive new standards.  Directors are able to plan everything from camera placement and movement to lighting, without having to incur the large expenses of actual production.

Daniel Gregoire Jon Favreau COWBOYS & ALIENS

Gregoire created scenes with 3D animation tools before, during and after filming on the movie began in Santa Fe.  Major action set pieces with shots from Gregoire and his team appeared as early as the film’s first trailer.

George Lucas Steven Spielberg Andrew Stanton John Carter

One particular location in Santa Fe – with its complex box canyon – was particularly hard for Gregoire to recreate digitally. Instead, he took his Canon 5dmkII and shot video previs of the entire third act of the film with a stand-in. "The stand-in played all the roles" which was edited and uploaded to LA to incorporate digital elements.  "It was a necessity born of the tough location and needs of the story," Gregoire said.

Ridley Scott Ang Lee Peter Berg

Los Angeles London Marc Foster

Bradley Alexander Patrice Avery COWBOYS & ALIENS Saturday, July 23 7 p.m. 8 p.m.

Alexander and Avery will be available for interviews while at Comic-Con.

COWBOYS & ALIENS Friday, July 29

About HALON Entertainment

John Carter Kung Fu Panda

About Cowboys & Aliens

Daniel Craig Harrison Ford

But Absolution is about to experience fear it can scarcely comprehend as the desolate city is attacked by marauders from the sky. Screaming down with breathtaking velocity and blinding lights to abduct the helpless one by one, these monsters challenge everything the residents have ever known.

Olivia Wilde

SOURCE HALON Entertainment

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