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ProfitFuel CEO David Rubin Speaks at Texas CEO Roundtable

“We decided early on that we had to create a great environment to work in because most of the work that we do is difficult,” said Rubin.

One of the perks Rubin instituted for his valued employees is a cook that prepares free food for workers so that they don’t have to leave the office for lunch. They also have a full-time team member who is dedicated to making the office environment fun and coming up with creative ideas for employee engagement.

“We also ask in surveys what our management team can do to be better, and ask for real feedback on an individual basis of what we can do to keep employees motivated every day,” Rubin said.

Along with the surveys, the company has instituted a number of ways to measure the effectiveness of their employee engagement activities.

According to Rubin, “There are lots of ways to measure it, including having outside firms conduct interviews with individuals in a non-biased way. But the ultimate measurement comes across in your long-term turnover rate.”

ProfitFuel was founded in 2002 and has been named one of the fastest growing private companies in the U.S. by INC. magazine; one of the fastest growing private companies in Central Texas and a 2010 Best Places to Work in Austin by the Austin Business Journal; and one of the Best Companies to Work For in Texas 2010 by Texas Monthly., a ProfitFuel product, is a leading provider of local search engine placement services for small businesses nationwide. The company helps its customers attract more phone calls by building an optimized website designed to rank highly in the search engines. With its extensive search marketing experience, uses its proprietary optimization techniques to achieve front page ranking in local search engine results.

For more information on please call 877-332-4321 or visit their website at

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