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Promised Land Dairy and Launch Agency Recognized With Two Interactive Marketing Awards by DFWIMA

DALLAS May 25, 2012 Dallas

Launch made two category submissions for work completed in 2011 for their client Promised Land Dairy, and won second place for both entries. Their work was recognized in the categories of Most Effective Online Brand Awareness, and Most Effective Use of Social Media.

Online Brand Awareness was judged by the look and feel of website creative as a reflection of the Promised Land Dairy brand. It included the site experience, overall design, usability, use of technology, etc. The Social Media category was judged by the execution of a successful online strategy directing users to a specific action. In this category, Launch designed and utilized a Promised Land Dairy Facebook Page to build awareness and track the specific site actions of Store Locator searches and Moo-mail email club signups. 

Alexandra Watson


Dallas/Fort Worth

Michael Boone

SOURCE Launch Agency

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