PARIS February 17, 2011 London
James Kirkham Will Pyne Simon Hankin
The acquisition of Holler is in line with Publicis Groupe’s policy of continuing to expand its digital business throughout all of its networks. Digital is one of the two growth drivers at the heart of Publicis Groupe’s targeted acquisition strategy and today accounts for 28% of the Groupe’s revenue. Over the next three years, Publicis Groupe aims to increase the percentage of revenue derived from digital to 35%.
About Publicis Groupe
Publicis Groupe [listed on the Euronext Paris Exchange – FR0000130577 – and part of the CAC 40 index] is the world’s third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe employs approximately 49,000 professionals and offers local and international clients a complete range of advertising services through three global networks: Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing clients to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe offers healthcare communications with Publicis Healthcare Communications Group (PHCG, the first global network in healthcare communications). And with MSLGROUP, one of the world’s top five PR and Events networks, also provides expertise in corporate and financial communications, public affairs, branding, and social media marketing.
About Leo Burnett Group UK:
The Leo Burnett Group, comprising of Leo Burnett (Advertising) and brand activation partners, Arc (shopper/retail marketing), Lime (experiential) and LeoSports (sponsorship activation) provides one of the most innovative multi-platform cultures and structures found in any contemporary Creative Agency. For 2011, the Big Won Report has ranked Leo Burnett as the 3rd most creatively awarded agency in the UK and 5th most innovative agency in the World. Leo Burnett agencies are among the most awarded in the world (one of only 3 UK agencies in the Top 20) and were recognized for creating one of the Top 10 Most Innovative campaigns with the ‘House of Cards’ integrated campaign for Shelter.
Leo Burnett Group partners with clients such as Coca-Cola, Homebase, Kellogg, Littlewoods, McDonald’s, Miller Brands UK, Procter & Gamble, Dept for Transport (Drug Drive, Drink Drive, Teen & Child Road Safety) and Tesco.
SOURCE Publicis Groupe