PARIS February 21, 2011 France’s Maurice Levy
"That might seem like a sweeping statement but it reflects a harsh reality: there is a real digital divide opening up between the firms of tomorrow (those who are already part of the digital revolution) and the rest. How do we overcome that fact and provide the solutions small and medium businesses need to take advantage of all the opportunities of digital? How do we equip them with the means to canvass on the Internet, to make a name for themselves? To tap into online advertising and e-commerce, or exploit the advantages mobile communication has to offer? To learn how to use platforms like Google, Facebook, Youtube, etc?
These are the questions I wanted to answer through the creation of Publicis Webformance: a service company dedicated to small businesses, a new business line that Publicis is developing by leveraging our experience in digital, our knowledge of marketing and our expertise in the field of communication.
Publicis Webformance aims to put all the power of the Internet and today’s digital media to work for small businesses, to help them grow and develop. We intend to make Publicis Webformance the indispensable toolkit for all small and medium-sized businesses keen to capitalize on the Internet and make the most of all it has to offer.
France Maxime Baffert France Maurice Levy
November 2010 France
Another partnership has been sealed with the French new business creation agency (APCE), centering on:
- the introduction of a Publicis Webformance special offer for business start-ups: four months' free assistance in setting up their website; - creating content on e-marketing and e-commerce for the APCE website http://www.apce.fr.
Lyon October 2010 February 21st, 2011
Publicis Webformance is also investing in the tools and technology needed to offer future clients the most effective services possible, including the latest and most powerful website creation and sponsored link campaign management solutions. The expertise of other Publicis Groupe agencies, such as Publicis Modem or Performics, have also been called into play to help develop new offers and ensure their quality.
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