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Publicis Groupe Takes Majority Stake in Social Agency Big Fuel

PARIS July 18, 2011

New York


Jon Bond Avi Savar Mike McGraw Laura Lang

" Big Fuel is a dynamic social media agency with a scalable model that encompasses social tools, process, a content studio and a distribution network . As a result, it will extend the creative and content resourcing of Digitas and Razorfish , " Laura Lang " They specialize in taking brands from content to commerce, and their social media operating system has earned them Social AOR status with some of the world s most powerful marketers.  Sitting inside VivaKi, with its powerful media and digital agency networks, Big Fuel gives us unprecedented Paid, Owned and Earned capabilities , further enhancing the social media strategies of its sister agencies. "

Jon Bond Avi Savar "Now that social is revolutionizing global marketing, this partnership gives the agency and its clients scale, impact, and a network around the world."

$6 billion $3.1 billion $2.9 billion

About Publicis Groupe:

Leo Burnett @PublicisGroupe

About Big Fuel :

New York


Publicis Groupe
Peggy Nahmany
Martine Hue

Big Fuel

Jill Kelly

Cheri Carpenter

SOURCE Publicis Groupe

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