LONDON February 10, 2011
Operating an online business can be fraught with problems, especially when it comes to taking secure online payments for products and services. Fraud can cost a company dearly, and in most instances, the cost of fraudulent transactions has to be borne by the retailer. With online fraud on the rise, and cyber crime a very real problem, any business needs to take steps to prevent the loss of funds or products. Setting up a secure payment system is a vital step to take to ensure that losses can be kept to an absolute minimum, and that customers can have complete confidence in making an online transaction.
There are numerous options available to businesses for setting up online payments; however few offer such a level of security as Sagepay. The service from the internet payment processor is renowned for its stringent security, which can reduce the chance of online fraud to virtually zero. Leading footwear and outdoor clothing retailer Purekit.com is one company which has got it right from the outset, choosing Sagepay to handle all of its online credit card transactions.
"Online transactions inherently have a higher risk, and we wanted to ensure that our customers receive the same stringent levels of security as are available in bricks and mortar retail outlets" says PurekIt.com MD Richard Gundle, when asked about the reasons for choosing Sagepay over the many other companies vying for their business. The Purekit.com footwear and outdoor clothing online store was formed by two internet entrepreneurs with a history of successful e-tailing. The founders have benefitted from over 10 years experience in providing online retail services, and well aware of the cost implications of fraudulent transactions. Experience taught them to opt for the highest possible levels of security, which provide value for money which is immeasurable.
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