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QuickMobile Launches New Analytics Dashboard to Equip Event Marketers with Real-Time Mobile Data

VANCOUVER, British Columbia May 23, 2012 mobile meeting apps

Presented in a single-page, graphical view, the dashboard displays information before, during and after the event. Among the data points available are number of attendees using the mobile app; number of users on each mobile platform; number of sessions; time attendees spend on the mobile app; and page views of specific features, sponsors and content.

Patrick Payne QuickMobile

At the core of the dashboard are the widgets, which feature help buttons, an expand button for displaying information to a large group and an export button for exporting the widget data to PDF or CSV. The dashboard will launch with 11 widgets that provide information on general application usage, trends by platform, popular content and more.

Payne added, "Using one or a combination of these widgets will give event marketers and owners a better understanding of the overall engagement at their events. The ability to continually access new information will produce a better understanding of audience wants and needs, as well as more effective marketing campaigns and more targeted agendas and meeting content. Today’s release is merely step one of our commitment to providing clients with better intelligence of how their apps are being used, and we certainly plan on going a lot further."

About QuickMobile

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SOURCE QuickMobile

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