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Rakuten’s® Opens its Online Marketplace to Nearly 70 Million Customers in Japan

ALISO VIEJO, Calif. TOKYO Feb. 22, 2011 Tokyo Japan Japan


Rakuten Group, which includes branches of and PriceMinister, owns multiple e-commerce sites in 11 countries and regions and has announced expansion plans for 27 total countries and regions, which will open additional sales opportunities for third-party retailers through the Easy International Forwarding service.  In addition, plans to make millions of additional marketplace categories and products available to all countries in the future.


The Easy International Forwarding platform will be available in the coming weeks as an option for’s thousands of third-party retail partners, and includes:

  • One-time seamless integration – utilizes exportable product listings, which in turn feeds orders back to sellers
  • Customer service inquiries are translated/facilitated by
  • No additional fees for international shipping based on sales – no setup/listing fees or cost-per-clicks (CPCs)
  • Japan
  • No need for a remote branch or international inventory
  • Utah

"Rakuten and have a shared vision of borderless commerce – to enable consumers anywhere to easily buy products sold by merchants in other countries," said Hiroshi Mikitani, Founder, Chairman and CEO of Rakuten.

Asia Tuesday, March 8, 2011 10 a.m. Japan 5,000 yen


June 1997 Aliso Viejo, Calif. Japan® and The Internet Superstore™ are trademarks of Inc.

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