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Reaching New Heights: Strava, Inc. and Studio Velo Create the KOM Challenge to Determine King of the Mountain

SAN FRANCISCO Jan. 27, 2011 www.strava.com www.studiovelocycling.com $100,000

www.strava.com www.komchallenge.com

December 31, 2011

Michael Horvath

For avid cyclists looking for the next big challenge, it doesn’t get much bigger than this. The 2011 KOM Challenge encourages and tests the country’s growing cycling community by providing a solid tracking system to support competition, while making the social fitness experience fun and rewarding. Looking for additional motivation? The 500,000 foot goal is the equivalent of cycling up Mt. Everest sixteen times!

Scott Penzarella

Strava provides an easy-to-use GPS-based solution for avid athletes, who now represent nearly 25 percent of all U.S. households. Strava uses unique segmentation technology to provide a range of comparison and competition data, enabling users to track milestones and compete with themselves and others to improve performance and enhance their enjoyment of their sport. In twelve months since launching, the company has grown more than seven-fold through simple word-of-mouth.

http://www.komchallenge.com www.twitter.com/KOM2011 http://www.strava.com/komchallenge

About Strava

Strava feeds the avid athlete. Building powerful online and mobile software, Strava lets some of the best and most enthusiastic athletes in the world share and experience social fitness – sharing, comparing and competing with each other’s precise, personal fitness data, on-line and via mobile apps. Strava Velo focuses on the needs of avid cyclists, including unique features for cyclists including automatic climb identification and categorization, virtual climb competitions, and member-created on-line races. It makes cycling a social web experience.

About Studio Velo

Mill Valley Marin County, CA www.studiovelocycling.com

Media Contacts:

Meri Morris

Atomic PR for Strava

415-963-9614

[email protected]

SOURCE Strava, Inc.

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