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ReadyTalk API Now Available to Integrate Webinar Data with Third-Party Applications

DENVER July 26, 2011 ReadyTalk ReadyTalk API audio web webinar

Webinars have become a heavily relied upon tool for marketing and lead generation; however, the success of webinars really depends on a marketer’s ability to quickly deliver accurate information to the sales team. The ReadyTalk API enables other software applications to programmatically share data with ReadyTalk so moving data from one platform to another is efficient, manual tasks are reduced, data accuracy is improved, and the participant experience is streamlined.

Bradley Kravitz Ryma Technology Solutions

Using the API, companies can integrate ReadyTalk data with a variety of key business systems, including:

  • Corporate websites
  • Marketing automation systems
  • CRM solutions
  • Third-party registration systems
  • Ecommerce platforms
  • Learning management systems

The ReadyTalk API is field-proven in integrations with a variety of proprietary online registration forms as well as with commercial software applications like Salesforce and Eloqua.

Steve Woods Eloqua

With the API, ReadyTalk can exchange a variety of data such as registration details (name, email, phone, etc.) and attendance data (attendance status, time spent on the webinar, etc.) with another application. The API offers the flexibility to choose which application handles each step of the process and the resulting data – from capturing registrations to sending confirmations to driving follow-up.  

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About ReadyTalk

Bo Bandy

SOURCE ReadyTalk

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