Webinars have become a heavily relied upon tool for marketing and lead generation; however, the success of webinars really depends on a marketer’s ability to quickly deliver accurate information to the sales team. The ReadyTalk API enables other software applications to programmatically share data with ReadyTalk so moving data from one platform to another is efficient, manual tasks are reduced, data accuracy is improved, and the participant experience is streamlined.
Bradley Kravitz Ryma Technology Solutions
Using the API, companies can integrate ReadyTalk data with a variety of key business systems, including:
- Corporate websites
- Marketing automation systems
- CRM solutions
- Third-party registration systems
- Ecommerce platforms
- Learning management systems
The ReadyTalk API is field-proven in integrations with a variety of proprietary online registration forms as well as with commercial software applications like Salesforce and Eloqua.
Steve Woods Eloqua
With the API, ReadyTalk can exchange a variety of data such as registration details (name, email, phone, etc.) and attendance data (attendance status, time spent on the webinar, etc.) with another application. The API offers the flexibility to choose which application handles each step of the process and the resulting data – from capturing registrations to sending confirmations to driving follow-up.