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Real-Time Cell Awareness Key to Sweating Mobile Network Assets

LONDON April 23, 2012

real-time cell-awareness

Combined with policy management, real-time cell awareness provides mobile operators with the opportunity to customize subscriber quality of experience with – for example – speed boosts and priority network use on a per subscriber or application basis.

Policy Control & Real Time Charging Lars Pedersen

With more and more mobile subscribers demanding content on their own terms, operators are under increasing pressure to improve the customer experience while at the same time reduce operational costs.

Real-time cell awareness enables real-time customization of the subscriber experience. For the first time effective policy control can be implemented and managed minute-by-minute at the subscriber level.

CommProve predicts that advanced operators will use cell awareness solutions to manage customer engagement and increase ARPU, while creating a platform to differentiate their services and prevent revenue erosion.

By including real-time cell awareness operators can:

Make CapEx savings

Avoid revenue leakage

     Example Use Case*:                               Leakage     Monthly revenue from 1 BTS with congestion       EUR55,500     Monthly revenue from 1 BTS without congestion    EUR57,200     Number of BTSs full coverage                     120,000     Estimated number of congested BTSs               8,400     Estimated number of congested hours (in a month) 75     Revenue loss saving per month                    EUR1,487,500 

Reduce subscriber churn

Offer premium services

Notes to editor

*These numbers have been pulled together based on CommProve real-life deployments.

About CommProve

CommProve enables mobile network operators (MNOs) to control financial performance, quality of experience and network performance using real-time cell awareness. The CommProve NetLedge platform provides real-time data acquisition and mediation while the CommProve Insight application suite collects and analyzes network usage information and integrates it with business rules and subscriber data to enable operators to maximize both customer satisfaction and profitability.



Analyst/media contact:

Stephanie Forrest

Tel: +44(0)7917695755

Twitter: @commprove

SOURCE CommProve

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