LONDON April 23, 2012
Combined with policy management, real-time cell awareness provides mobile operators with the opportunity to customize subscriber quality of experience with – for example – speed boosts and priority network use on a per subscriber or application basis.
Policy Control & Real Time Charging Lars Pedersen
With more and more mobile subscribers demanding content on their own terms, operators are under increasing pressure to improve the customer experience while at the same time reduce operational costs.
Real-time cell awareness enables real-time customization of the subscriber experience. For the first time effective policy control can be implemented and managed minute-by-minute at the subscriber level.
CommProve predicts that advanced operators will use cell awareness solutions to manage customer engagement and increase ARPU, while creating a platform to differentiate their services and prevent revenue erosion.
By including real-time cell awareness operators can:
Make CapEx savings
Avoid revenue leakage
Example Use Case*: Leakage Monthly revenue from 1 BTS with congestion EUR55,500 Monthly revenue from 1 BTS without congestion EUR57,200 Number of BTSs full coverage 120,000 Estimated number of congested BTSs 8,400 Estimated number of congested hours (in a month) 75 Revenue loss saving per month EUR1,487,500
Reduce subscriber churn
Offer premium services
Notes to editor
*These numbers have been pulled together based on CommProve real-life deployments.
CommProve enables mobile network operators (MNOs) to control financial performance, quality of experience and network performance using real-time cell awareness. The CommProve NetLedge platform provides real-time data acquisition and mediation while the CommProve Insight application suite collects and analyzes network usage information and integrates it with business rules and subscriber data to enable operators to maximize both customer satisfaction and profitability.