NEW YORK April 23, 2012 www.AccordantMedia.com
Highlights of the report include:
- Overall volume of RTB ad inventory increased 120% in Q1, 2012 vs. Q1, 2011 (down from Q4, 2011 year-over-year growth of 213%)
- The United States France Philippines Australia France
- For buyers, change in prices (CPMs) remained generally flat quarter-over-quarter following high growth in the prior quarter. Ad click-through rates (CTRs) trended higher.
- In RTB mobile, impressions targeted to tablet devices grew nearly 475% year-over-year.
Accordant’s information utilizes aggregated data sets to showcase year-over-year and quarter-over-quarter trends. Over the past year, Accordant Media’s programmatic media buying system bid on ad impressions at nearly 400,000 sites spanning display, video and mobile inventory on behalf of leading media agencies and direct marketing teams.
Matt Greitzer Art Muldoon
About Accordant Media
™ Art Muldoon Matt Greitzer
SOURCE Accordant Media