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RealNetworks Showcases Software and Services Designed to Attract Mobile Subscribers, and Increase Retention and ARPU at Mobile World Congress

BARCELONA, Spain SEATTLE Feb. 14, 2011 RealNetworks®, Inc


Unifi™ personal media cloud service :  New service aims to encourage smartphone and data plan upgrades

cloud service

If offered by their mobile operator, consumers will have the option to add Unifi to their monthly mobile service on a single bill.  Unifi increases consumer engagement with mobile media by enabling access to photos, music, playlists and videos from any Internet-connected device.  In this way, Unifi can encourage smartphone and data plan upgrades and increase ARPU.

Vodafone Germany will be the first mobile operator to offer Unifi

Ringback Tone Open Gateway :  Off-deck promotion of RBTs increases awareness and subscriptions

ringback tone services increasing RBT subscription rates and RBT usage

Expected to be available in Q3 of 2011, RealNetworks’ RBT Open Gateway makes multiple operators’ RBT content available to all subscribers and simplifies the end-user experience.  It also makes it easy for mobile operators and third parties – like digital music providers, bloggers, music labels and artists – to promote RBT content. Whether on a mobile device or on the Web, the process is simple. When a mobile subscriber selects an RBT and sends the corresponding music code to the RealNetworks RBT Open Gateway, the RBT is provided through their mobile operator’s RBT system.

For artists and music labels, the RBT Open Gateway provides an easy way to market their own RBT content to consumers across multiple mobile operators and through a variety of channels, from artist fan sites to CD covers.  An RBT widget builder, a Facebook application and a mobile application make it possible for site owners to promote and feature RBTs on a specific web or WAP page.  

As exposure and awareness of ringback tones continue to grow, mobile operators could expect an increase in subscription and RBT sales driven by new channel partners.

Helix Rich Media Client :  Develop mobile TV interface once, deploy broadly


HTTP Live Streaming for Android :  Allows content built for iPad and iPhone to be played on Android devices

RealPlayer® for Mobile includes HTTP Live Streaming for Android.  The new feature takes content created for Apple’s HTTP Live streaming protocol and makes it playable on Android devices. By adopting this new feature of RealPlayer for Mobile, handset, tablet and CE OEMs can easily expand the amount of content played by their Android devices. Video content encoded for HTTP Live will play seamlessly on Android devices, so content creators can encode once and reach both Apple and Android users.


Unifi video

Unifi screen shots

Unifi logos

RealNetworks on Twitter

Unifi on Twitter

RealNetworks blog


About RealNetworks

Real, Unifi, RealNetworks, Helix and RealPlayer are trademarks or registered trademarks of RealNetworks, Inc.

SOURCE RealNetworks, Inc.

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