The first of numerous products to be rolled out under the licensing arrangement will be the FireFly Angry Birds Squirt ‘N Brush™ Tooth Foam, launching in the third quarter of 2012. This exciting, unconventional format creates a new genre within the toothpaste category, and is expected to change the way that children in particular look at the task of toothbrushing. The Angry Birds association and colorful graphics are expected to broaden the product’s allure even further.
The FireFly Angry Birds Squirt ‘N Brush Tooth Foam format represents a significant departure from traditional toothpaste. Instead of being squeezed onto the brush, it is dispensed directly into the mouth. It allows for easier cleaning of hard-to-reach places and is especially user-friendly for kids who wear braces.
www.drfresh.com FireFly® Binaca® China
SOURCE Dr. Fresh, Inc.