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Red Nova Labs Embarks on Operation Launchpad

Senior managements’ faith in their own people made the decision to shut down for a week an easy one.

“If you’re going to do it, you’ve got to go all in,” Miller said. “It’s like the ‘jumping off a cliff’ analogy. Everybody wants to be an entrepreneur, but few people want to jump off a cliff. We’re just giving our employees a little push by giving them time. This is everyone’s chance to step outside their comfort zone, outside the role they’re getting paid for. It’s their opportunity to really put their stamp on something here.”

That week the company C’s will be acting as mediators, mentors, assistants, judges and caterers — answering questions as well as delivering meals for breakfast, lunch and dinner. They aim to help the teams focus while remaining hands-off.

“They have to be able to concentrate on their projects,” Miller said. “So Operation Launchpad is all they have to think about all week. They don’t have to worry about where they eat, about what day-to-day work needs to be done, about getting paid their commissions.”

As an added benefit, the company heads expect the week to be a powerful team-building experience — the kind that large corporations often pay thousands of dollars to achieve via events and retreats.

“Not only will we get some good ideas flowing throughout the ranks, but our people will learn to appreciate as well as rely on each other more,” Miller said. “It’s a chance for in-depth interaction — for marketing to work directly with engineering, for engineering to work with sales… I think everybody will have a new appreciation for what the other side goes through as well as what they can bring to the table.”

At the close of Operation Launchpad, many Red Nova Labs employees will share their experiences via video and written blog posts on The public will be able to see the outcome and the winners on Red Nova Labs’ blog.

[Red Nova Labs would like to extend thanks to Startup Weekend for the inspiration.]

About Red Nova Labs
Red Nova Labs was founded and self-funded in 2009 as a web development and marketing agency as well as a technology think-tank, creating original, cutting-edge systems for web and mobile. On the service side, the company supports interface design, backend programming and online marketing. On the product side Red Nova Labs invents, builds and launches its own web-based platforms for various applications and vertical markets. To support both business models, its growing team of development engineers conceives resourceful code generators which add practical ease to complex programming — enabling unprecedented speed in creating vibrant, multidimensional environments and utilities. Once a product is launched, each business operates autonomously as an independent unit, with full engineering and marketing support from Red Nova Labs on the back end. The company is open to collaborative opportunities.


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