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Registration Opens for Taylor’s Social Media Week 2011 Panel

NEW YORK Jan. 31, 2011 New York Social Media Week 2011 Mobile Meets Social: Seamlessly Converting "Check-ins" to Check-Outs Monday, February 7th

Christian Alfonsi

This session will address:

1.  What’s next? The evolving role of mobile technology in retail

  • What opportunities currently exist for retailers and marketers?

2.  How can brands stay in control?  Bridging the gap between operations and the consumer experience

  • What are the real-world operational challenges facing retailers?
  • What can marketing teams do to work within these parameters?

3.  Is it worth it for retailers?  For marketers?  For consumers?

  • What are the consumer expectations and what must retailers and marketers do to ensure expectations are met?
  • Are the carriers and handset developers still solely responsible for pushing smartphone adoption or should brands looking to leverage next generation mobile applications be supporting this effort too?

Panelists include:

Christian Alfonsi

Rachel Cohn

Drew Allen

Melissa Lavigne-Delville

Sree Sreenivasan

For more information please visit .   

About Taylor

The Holmes Group New York Los Angeles Chicago London


Amanda Lordy

[email protected]


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