LONDON April 25, 2012
Remington, a UK leader in personal care products, has tasked Incentivated with bringing their desktop direct eCommerce sales channel to mobile, providing on-the-go access to the full range of Remington products from hairdryers to electric razors.
As well as mobile-specific user experience (UX) and consumer journey design, Incentivated will be creating a range of specific template designs to apply to the screen-scraped content, ensuring a "write once, publish everywhere" mobile website that displays perfectly and appropriately, whatever the customer’s phone. As a lifestyle brand visual impact as well as product and price promotions will be important for driving conversion.
$474 million uk.remington-europe.com
About Spectrum Brands Holdings, Inc
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index,is a diversified global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading and widely trusted brands including Rayovac(R), Remington(R), Varta(R), George Foreman(R), Black & Decker(R), Toastmaster(R), Tetra(R), Marineland(R), Nature’s Miracle(R), Dingo(R), 8-in-1(R), Littermaid(R), Spectracide(R), Cutter(R), Repel(R), and Hot Shot(R).
$3.1 billion spectrumbrands.com
About Incentivated Ltd