PORTLAND, Ore. July 13, 2011 Rentrak Corporation
Because not all national news networks perform the same in response to breaking events and local news interest can show wide swings when the news is relevant, key to the research report was the examination of how news events spiked viewer interest. Specifically, do big national or international news stories spike tune-in all the way down to local news coverage?
Rentrak’s integrated system of 18 million televisions provides the company with the unique perspective of being able to look at ratings delivery from the national level; drilling directly down to the 210 TV markets. This incredibly detailed analysis combined with Rentrak’s ability to tell a favorable story for local news, unlike any other service, is a win for local station groups trying to maximize monetary returns on their programming.
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SOURCE Rentrak Corporation