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Rentrak Expands Contract With Olympusat to Include OnDemand Measurement for Its CineMexicano Channel

PORTLAND, Ore. Jan. 18, 2011

Rentrak’s industry-leading on-demand database measurement will analyze viewing habits and track data to evaluate and demonstrate viewer interest in CineMexicano content as well as provide a stable and accurate currency for CineMexicano to help attract advertisers to their video-on-demand (VOD) offerings.

Tom Mohler

About Rentrak Corporation

Portland, Oregon www.rentrak.com

Contacts for Rentrak Corporation:

Sallie Olmsted / Amanda Bialek

Office: 310-854-8124 / 310-854-8151

E-mail: [email protected] / [email protected]

SOURCE Rentrak Corporation

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