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Report Finds Death of the News Home Page is Greatly Exaggerated

Visual Revenue, Inc. provides media organizations with tools to enhance the hand of online editors and improve performance. The Visual Revenue Decision Support Platform helps editors to better place content, providing real-time recommendations and predictive analytics to more than 250 global online publishers, including Comcast, The Atlantic, Dallas Morning News, NBC Universal, Cox Media Group, Le Monde, The Independent, and News International. The company was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and is headquartered in New York. For more information, visit

News Aggregators: Websites where more than one-third of their Article Excerpts are outside content (collected or consolidated headlines – manually or automatically. This includes the Associated Press and other wire services). These sites include Google News, Drudge Report, Digg, and Techmeme.

News Originators: Websites where two-thirds of their Articles Excerpts are original content. These sites includes The New York Times, The New York Daily News, and Wall Street Journal.

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