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Results of First Nationwide Study On Dentists & Social Marketing Dentistry 2.0 – Dentists Linger in Facebook’s ‘No Man’s Land’

NEW YORK Jan. 25, 2011

Abe Kasbo

Texas New Jersey Wyoming Connecticut Montana

The study found 47% of dentists in the sample did not have any posts on their Facebook property, while only 30% of dentists seldom posted.

Additional highlights from the study include:

  • Of 229 dentists, we found 6 dentists with zero friends (3%), 37 dentists had between 101, and 500 friends (16%), 181 or 79% of dentists had between 1 and 100 friends, and five dentists representing 2%, had more than 500 friends
  • 108 dentists (47%) who did not have any posts on their Facebook page or group, while 30% of dentists seldom posted on their Facebook page
  • Only 37 dentists representing 16% posted monthly, while 15 dentists or 7% posted often
  • Only a handful of dentists integrated Facebook with other web properties such as YouTube or blogs

New York New Jersey the United States

SOURCE Verasoni Worldwide

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