Companies thrive upon customer behavior data. This behavioral data enables organizations to improve the efficiency of their in-house processes and identify core operational challenges. Would re-designing the store improve sales figures? Is the company’s people count accurate when comparing passers-by and actual customers? These are two questions that can be answered through the use of solutions such as the Z-Count from CountWise.
The Z-Count solution is configured to analyze 5-specific in-house detection zones for the organization. The product analyzes how many people enter into these detection zones within specific time periods. This enables companies to optimize various elements of their operation. For example, marketing managers can view how their campaign is performing in real-time by reviewing figures on the number of visitors to a specific product section. And store managers can see which areas are not being visited often by their customers. And then re-design that area of the store to see whether it improves the number of people entering the area.
By attaining an accurate people count for specific areas of their business, companies can also enhance their scheduling processes. If a specific zone is receiving more traffic at specific times of the day, company managers can ensure that sales personnel are available and in the area to service customers. It’s the ideal solution to help stores harness in-house customer data for the enhancement of customer conversion ratios.
The Z-Count from CountWise represents the next innovation in real-time business management. It enables proactive decision-making based on tangible metrics. To learn more about the product, its advantages and applications, please contact the team at CountWise today or visit www.Countwise.com.
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