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Retail Experts Discuss Evolving Retail Environment at International Expo

COLUMBUS, Ohio Feb. 18, 2011 9-10 a.m. PST Thursday, Feb. 24 Las Vegas

Emily Miller Columbus, Ohio Bryan Meszaros South Amboy, N.J.

"Digital signage is most effective when it’s seamlessly integrated into a shopper’s overall experience," Miller said. "Retailers need to turn their focus toward the ROE (return on experience) instead of the ROI (return on investment) for each individual store element."

L.L. Bean Victoria Asia Europe the United States


Feb. 22-25, 2011 Las Vegas

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