COLUMBUS, Ohio Feb. 18, 2011 9-10 a.m. PST Thursday, Feb. 24 Las Vegas
Emily Miller Columbus, Ohio Bryan Meszaros South Amboy, N.J.
"Digital signage is most effective when it’s seamlessly integrated into a shopper’s overall experience," Miller said. "Retailers need to turn their focus toward the ROE (return on experience) instead of the ROI (return on investment) for each individual store element."
L.L. Bean Victoria Asia Europe the United States
Feb. 22-25, 2011 Las Vegas
About Big Red Rooster
Martin Beck Aaron Spiess www.bigredrooster.com
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