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RetailNext and University of Chicago Business School Partner to More Deeply Examine Shopping Behavior in Retail Stores

SAN JOSE, Calif. May 21, 2012 RetailNext in-store analytics University of Chicago Booth School of Business

Jean-Pierre Dube University of Chicago

Gunter Hitsch University of Chicago

95% of the U.S. retail sales total in 2011 Big Data

For years, RetailNext has provided managers at major retail chains with the ability to better understand shopper behavior and make pragmatic decisions to improve store performance.  Merchants have routinely increased sales, cut costs, improved employee productivity, reduced theft, and enhanced their customer experience using RetailNext.  This first-ever exposure of RetailNext’s measured data to professional academic researchers represents the next step in retailing knowledge.

University of Chicago

University of Chicago University of Chicago

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San Jose, CA

SOURCE RetailNext

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