Jean-Pierre Dube University of Chicago
Gunter Hitsch University of Chicago
For years, RetailNext has provided managers at major retail chains with the ability to better understand shopper behavior and make pragmatic decisions to improve store performance. Merchants have routinely increased sales, cut costs, improved employee productivity, reduced theft, and enhanced their customer experience using RetailNext. This first-ever exposure of RetailNext’s measured data to professional academic researchers represents the next step in retailing knowledge.
University of Chicago
University of Chicago University of Chicago
San Jose, CA