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Richard Robbins Joins MWW Group as Vice President, Senior Digital Strategist and Director of Digital Social Innovation

NEW YORK July 19, 2011 www.mww.com Richard Robbins

MWW Group’s Dialogue Digital practice is industry-recognized for developing and implementing campaigns that redefine how brands and companies engage and interact with their stakeholders through the digital space and global conversations.  

Jared Hendler

Throughout his career, Robbins has developed strategic, innovative programs in public affairs, consumer marketing, sponsorship and mobile marketing that drive business results.  Prior to joining MWW Group, Robbins served as director, social innovation at AT&T where he led social media strategy and execution for AT&T’s External Affairs organization, while serving on AT&T’s corporate-wide "Digital Leadership Council." He also managed AT&T’s outreach to influential communities and major events including SXSW Interactive, PopTech, Personal Democracy Forum, Netroots Nation, and the New York Tech Meetup.  

April 2009 Baghdad Iraq

Before his tenure at AT&T, Robbins worked for leading entertainment marketing and sponsorship agencies, Festival Marketing and EMCI for clients including American Express, Guinness and HBO.

Columbia Business School Tufts University

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."

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SOURCE MWW Group

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