Laboratory testing proves that Riedel glasses have a minimum lifespan of 20 years when washed in Miele equipment. Researchers washed Riedel glasses 1,500 times, equivalent to the number of washes over a 20 year timeframe, which produced no visible changes in the quality of Riedel glassware.
Maximilian J. Riedel
Following the announcement, the partnership will be implemented through both brands’ institutional headquarters, websites, showrooms, consumer tastings and promotions. In 2011, the brands plan for a social media initiative to support the partnership.
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SOURCE Riedel; Miele