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Riedel and Miele Announce First-Ever Strategic Global Partnership at Ambiente Show

FRANKFURT, Germany Feb. 11, 2011 domestic appliances kitchens February 10th Frankfurt

Laboratory testing proves that Riedel glasses have a minimum lifespan of 20 years when washed in Miele equipment. Researchers washed Riedel glasses 1,500 times, equivalent to the number of washes over a 20 year timeframe, which produced no visible changes in the quality of Riedel glassware.

Maximilian J. Riedel

Nick Ord

Following the announcement, the partnership will be implemented through both brands’ institutional headquarters, websites, showrooms, consumer tastings and promotions. In 2011, the brands plan for a social media initiative to support the partnership.

Miele Company profile: Germany Austria Czech Republic China Romania EUR 2.83 bn Germany Germany

Riedel Company Profile: Europe Asia

SOURCE Riedel; Miele

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