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Rocket Fuel Launches Data-Driven Audience Targeting for Online Video

Jan. 19, 2011 Rocket Fuel Inc.

The solution, which offers 15- or 30-second duration in-stream pre-roll ads with companion display placements, is directly integrated with The BrightRoll Exchange (BRX) and the Marketplace to ensure access to the highest-quality audience.

$5.5 billion

Video Booster identifies high-quality, in-stream pre-roll inventory, giving marketers a simple yet sophisticated way to manage, run and evaluate successful online video campaigns. As a result, brand marketers can put high-quality video in front of a much higher composition audience at a fraction of the cost of television media. The result is targeted video optimized to deliver against any of a brand marketer’s goals – from awareness to conversion. Video Booster helps brand marketers pinpoint the right audience and engage them anywhere on the Web.

Richard Frankel

Toby Gabriner

Rocket Fuel applies data gathered from billions of ad impressions to inform and guide video impression decisions and optimizations. The company’s modeling and optimization technology identifies the users that respond best to online ads and then serves video ads to more users just like them. The Progressive Optimization™ built into Video Booster delivers innovative ad targeting capabilities that enable marketers to capitalize on every dollar of marketing budget, find customers at scale, and deliver on the promise of more meaningful engagement with their brands.

Lewis Rothkopf

Video Booster customers also benefit from Rocket Fuel’s different levels of analyses that identify the key drivers of a campaign’s success – content, creative, demographics, geography and more. These reports ensure a consistent and reliable view of core data, helping marketers understand what’s working and why, and the quality, composition and characteristics of the audience being reached in each discrete online channel.

About Rocket Fuel Inc.

New York Chicago Dallas Detroit Los Angeles San Francisco

Contacts for Rocket Fuel:

Brian Ferrario

Rocket Fuel Inc.

[email protected]


Michelle Andersen

Faction PR

[email protected]


©2011 Rocket Fuel Inc. All rights reserved. Rocket Fuel Inc., Progressive Optimization and Video Booster are trademarks or registered trademarks of Rocket Fuel Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.  

SOURCE Rocket Fuel Inc.

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