PRINCETON, N.J. Feb. 9, 2011 interactive agency January 2011
Differentiating Rosetta from the industry leaders rated in the report, Forrester noted, "Rosetta’s strongest suits are its cross-media bid optimization and attribution tools provided by its third-party bid management platform: ClearSaleing. It also has adroit customer analysis and social media skills courtesy of its extended agency resources."
The report also states, "Newcomer Rosetta has pockets of greatness due to its use of attrition specialist ClearSaleing for multichannel bid management and reporting. We also like Rosetta’s customer research experience and that it structures search staff into account teams alongside other functional specialists for more integrated planning."
Rosetta Chairman Chris Kuenne
100 agencies were screened by Forrester, which narrowed the field included in the report to nine agencies to be evaluated on their strategic and execution capabilities across 60 criteria.
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