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Rosetta Stone Launches New Product — TOTALe

Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language learning solutions, today announced the introduction of Rosetta Stone® TOTALeâ„¢ (pronounced tow-TALLY), an innovative, online language-learning solution from the company that is changing the way the world learns languages. Arlington, VA (JULY 28, 2009) — Rosetta Stone Inc. (NYSE:RST), a leading  provider of technology-based language learning solutions, today announced the introduction of           Rosetta Stone® TOTALe™ (pronounced tow-TALLY), an innovative, online language-learning solution from the company that is changing the way the world learns languages.                 Rosetta Stone TOTALe builds on and enhances the effectiveness of the award-winning       Rosetta Course™ by seamlessly integrating it with coach-led practice sessions, fun and engaging language games, access to native speakers and encouragement from customer success agents – all live and online.

“We are committed to changing the way the world learns languages by continuing to deliver the best solutions that are natural, intuitive and fun,” said Tom Adams, CEO of Rosetta Stone. “Rosetta Stone TOTALe is our latest innovation and truly the best way to learn at your own pace while receiving personalized coaching and encouragement to achieve language success. You will not find a more comprehensive, interactive or more effective language-learning experience online.”

From developing a strong language-learning foundation to building confidence and strengthening conversation skills, Rosetta Stone TOTALe provides an effective and enjoyable learning experience for anyone serious about learning a new language. Rosetta Stone TOTALe combines the following elements to create a comprehensive, powerful, interactive environment for serious language learning: 

•    Rosetta Course: Learn to speak, listen, read and write — all without translation or memorization. Start thinking in your new language and begin speaking immediately. The Rosetta Stone Dynamic Immersion® method immediately teaches learners to think in a new language by connecting words with vivid imagery in real-life contexts to convey meaning. The powerful, award-winning solution utilizes immersion techniques and a carefully sequenced structure of language and images, repetition, and speech-recognition technology to build the foundation for language-learning success. The Rosetta Course keeps track of your progress along the way, and you can reinforce your learning on the go with the Audio Companion™.

•    Rosetta Studio™: Practice your speaking skills with native-speaking Studio Coaches and other learners at your level in a real-time, interactive online environment.        Rosetta Studio reinforces and builds upon Rosetta Course through sessions with a live, native-speaking coach who will guide learners all at the same skill level. Schedule and participate in a variety of language-learning activities that will facilitate new learning and build confidence for real-world interaction. Rosetta Studio has a total of twelve sessions, one for each unit of the Course, and learners are able to repeat sessions to improve their understanding of the content.

•    Rosetta World®: Play in an exclusive community dedicated to language learning.    Rosetta World presents a structured, online environment to help you and other learners engage in conversation with native speakers and practice skills designed specifically for your learning level. Interact through games as a way to refine and build confidence in your new language.

Learn with the award-winning Rosetta Course. Practice in Rosetta Studio with a Studio Coach. Play in the Rosetta World community. In addition to interacting with a Studio Coach and practicing with both learners and native speakers in the online community,                          Rosetta Stone TOTALe learners will have their own Customer Success Team providing live guidance and encouragement every step of the way. Whether it’s explaining the method, answering questions or just helping to schedule a Studio session, Success Agents are committed to helping learners achieve their language goals.

“In today’s competitive environment, more individuals are looking to better themselves, gain an edge within the expanding global workplace or simply connect with others.                           Rosetta Stone TOTALe is the comprehensive solution that will empower individuals and unlock their natural language learning ability,” said Adams.

Rosetta Stone TOTALe is available now only at RosettaStone.com for a twelve month subscription at the introductory price of $999, regularly priced at $1199. Rosetta Stone TOTALe is currently only available to customers in the United States and Canada and will be introduced globally at a later date.

For more information please visit pr.rosettastone.com.

About Rosetta Stone
Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, Rosetta Stone language-learning solutions are used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit RosettaStone.com. 

“Rosetta Stone” and “Rosetta World” are registered trademarks of Rosetta Stone Ltd.

Media Contacts:
Kim Dresdale
[email protected]
703.741.7506

Reilly Brennan
[email protected]
703.387.5863

Investor Contact:
Christopher Martin
[email protected]
703.387.5927

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