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RRsat Global Communications Network Supplies Highly Targeted Niche Programming to the US Market

Israel February 8, 2011

In addition to distributing content globally via satellite, fiber, and hybrid networks and providing comprehensive playout services for the broadcast industry, RRsat’s media division is aggregating, packaging and licensing international content for global distribution. This allows multichannel platform operators, such as DISH Network, to deliver a vast array of ethnic and genre based programming to their subscribers. RRsat’s global presence enables it to bring together programming packages that can meet the needs of a large variety of viewer demographics.

The new package delivered to the DISH Network by RRsat includes three Israeli channels:

     - The Israeli Network - news, sport and prime-time entrainment programs       from leading Israeli commercial broadcasting channels. For the first       time in its 9 years of operation, "The Israeli Network" will add       English subtitles to its prime-time show, making it accessible to       English speaking audiences in the United States.      - IsraKids - the first 24/7 all original children programming channel       from Israel featuring popular original Israeli children shows from NOGA       Communications - a leading provider of Israeli children programming       and the producer of a long running Israeli kids channel.      - Good Life Israel - lifestyle, travel, food and health programs from a       leading provider of lifestyle channels in Israel - Ananey       Communications. Good Life Israel brings to its viewers the sights       and cuisine of Israel. 

David Rivel

Chris Kuelling the United States

About RRsat Global Communications Network Ltd.

About DISH Network

September 30, 2010

Safe Harbor Statement

December 31, 2009

Information in the press release concerning DISH Network, The Israeli Network, IsraKids, Noga Communications and Good Life Israel has been provided to RRsat by DISH Network and the respective channels and has not been independently verified by RRsat.

     Company Contact Information:      Dr. Beth Erez, Sr. Advisor     Tel: +972-8-861-0000     Email: [email protected]      Public Relations Contact:      Josh Kail, Vendeloo     Tel: +1-718-522-9873     Email: [email protected]  

SOURCE RRSat Global Communications Network Ltd

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