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RSA Establishes Cloud Trust Authority to Accelerate Cloud Adoption

SAN FRANCISCO Feb. 14, 2011 EMC Cloud Advisory Service with Cloud Optimizer

Art Coviello

Organizations will be able to manage relationships with cloud service providers via the RSA Cloud Trust Authority console making it easy to configure and deploy cloud-based security services.  The system is being architected to greatly streamline the ongoing management of trusted relationships eliminating the need for multiple point-to-point integrations involving custom code with both organizations and service providers.  The RSA Cloud Trust Authority will make it easier for organizations to adopt cloud computing and will give cloud service providers the opportunity to deliver classes of applications that previously would be off-limits due to security or compliance concerns.

Drew Simonis

Ken Owens

Cloud Trust Authority Initial Offerings

Identity Service: ®

Compliance Profiling Service ®

Jim Reavis

Expertise to Prepare Customers for the Cloud

The RSA Cloud Trust Authority is part of a more complete portfolio of offerings being created by EMC to simplify the customer journey to cloud computing.  Announced today, EMC’s new Cloud Advisory Service with Cloud Optimizer is a strategic offering by EMC Consulting to assist customers in evaluating workloads for suitability to move to cloud models: private, public and hybrid.  The new service helps customers develop a strategy for optimizing the placement of workloads by looking at three factors – economics, trust and functionality – to maximize cost savings and business agility.  Working with the customer, EMC Consulting helps to create a transformational plan including people, process, and technology required for customers to successfully move to a balanced cloud model and experience up to 24% savings.

Beta Program

Tom Corn

Partner Program

Through the RSA Cloud Trust Authority, RSA is building an ecosystem of cloud service providers who will collaborate with RSA to enable secure and compliant cloud computing.  RSA is establishing a partner program for cloud service providers who wish to participate in the Cloud Trust Authority.

http://www.rsa.com.

www.rsa.com/rsaconference2011

About RSA

RSA, The Security Division of EMC, is the premier provider of security, risk and compliance management solutions for business acceleration. RSA helps the world’s leading organizations succeed by solving their most complex and sensitive security challenges. These challenges include managing organizational risk, safeguarding mobile access and collaboration, proving compliance, and securing virtual and cloud environments.

key management www.RSA.com www.EMC.com

the United States

This release contains "forward-looking statements" as defined under the Federal Securities Laws.  Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v)  competitive factors, including but not limited to pricing pressures and new product introductions; (vi) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) insufficient, excess or obsolete inventory; (x) war or acts of terrorism; (xi) the ability to attract and retain highly qualified employees; (xii) fluctuating currency exchange rates; (xiv) litigation that we may be involved in; and (xiii) other one-time events and other important factors disclosed previously and from time to time in the filings of EMC Corporation, the parent company of RSA, with the U.S. Securities and Exchange Commission.  EMC and RSA disclaim any obligation to update any such forward-looking statements after the date of this release.

SOURCE EMC Corporation

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