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S Group and win gold at the Channel Innovation Awards

HELSINKI May 23, 2012

The awards highlight cross-channel success

Finland’s is a personalised eCommerce and recommendation platform developed by Digital Foodie Ltd. At the awards, the service outshone leading retailers such as Marks & Spencer and Target. The Channel Innovation Awards highlights the benefits of cross-channel marketing and services to consumers.

"We are extremely pleased with this international recognition. Online commerce for groceries is evolving fast and the level of competition for the awards was high. However, we know that the work we do for personalised social groceries is something that no one else in the world has yet done," rejoices Kalle Koutajoki, CEO of Digital Foodie.

Finland is at the heart for all S Group’s digital grocery services. S Group continues developing new services to ease the everyday life of their customers.

"Our goal is to develop new interactive and personalised services that make shopping groceries easier and fun. is continuously evolving to become more transparent and customised for individual needs. Currently we have real-time price and assortment information available online for 630 stores and by the summer we will have information online of all our stores. This level of pricing transparency is unique even on a global scale," explains Ilkka Alarotu, Director from the S Group Grocery Chain Management.

Notes to editors:

2012 Retail TouchPoints Channel Innovation Award Winners

About S Group

11.461 million euros Finland Finland Finland St. Petersburg

About Digital Foodie Ltd.

Helsinki, Finland

SOURCE Digital Foodie Ltd

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