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Sabre Hospitality Solutions Reports TripAdvisor Business Listings Yielded Strong ROI for Hotel Clients in 2010

NEWTON, Mass. Feb. 14, 2011 TripAdvisor Sabre Hospitality Solutions TripAdvisor Business Listings January 2011 six dollars

TripAdvisor Business Listings allows property managers to directly connect to TripAdvisor’s community of millions of researching travelers, converting potential customers to paying guests.

$4.7 million

The Forrester Consulting study also notes that Sabre Hospitality’s clients experiencing Business Listings success range in size from four to 720 room hotels, and had notable geographic diversity—50 percent of properties were located in the U.S., while 50 percent were located in EU and APAC.

TripAdvisor’s Special Offers feature,

six dollars $20 Amanda Webb

Christine Petersen

TripAdvisor for Business blog

Methodology of Forrester Consulting Total Economic Impact™ Study

$2,499 six dollars $2,499 $14,994

Sabre Hospitality Solutions views Business Listings as a low-risk investment, but wanted to be conservative to account for unforeseen risks. Therefore, Forrester reduced the value of projected bookings resulting from Business Listings by 15 percent resulting in a risk adjusted 410 percent ROI over three years. Forrester Consulting’s calculations apply this risk equation across all 154 properties over three years.

(¹) For its study, Forrester applied a 15 percent risk adjustment (reduction of 15%) to all benefits.

About Sabre Hospitality Solutions

Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding’s technology, internet marketing and distribution tools to bring hotel suppliers a global end-to-end solution. Sabre’s hospitality expertise and portfolio of solutions has grown significantly over the last several years and now includes SynXis, which provides distribution technology and marketing services; E-site Marketing, the leading hospitality Internet marketing solutions provider; Sabre Hotels GDS; Sabre Hotel RFP, which develops, delivers and manages hotel requests for proposals into a single organization; and Sabre Media Solutions for GDS and other creative services in hospitality.

About TripAdvisor



TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (Nasdaq: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

©2011 TripAdvisor LLC.  All rights reserved. 

August 2010

August 2010

SOURCE TripAdvisor

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