KANSAS CITY, Mo. Jan. 25, 2011
Marketers utilizing the joint solution will be able to access an unparalleled level of social media integration into all marketing campaigns, reaching far beyond allowing customers to opt in to following the organization on social media channels. As part of the Saepio technology platform, corporate marketers can provide franchisees with customizable, approved social media components that can instantly be brought to life via the franchisee’s own social media platforms, such as Facebook, Twitter, Foursquare, LinkedIn and MySpace. Similar to other cross media creation, social messages can be versioned to the local marketplace by the distributed marketer within the guidelines set by corporate marketing. This synergistic approach to corporate and local marketing ensures that both the analytics and market insight of corporate and the local market knowledge and intuition apply to marketing messages.
The joint solution is now available with full system integration set for spring 2011.