KANSAS CITY, Mo. Feb. 8, 2011
Gartner’s observation that marketing automation investments have moved from the "nice to have" category to the "must have" for marketers in 2010 is backed by the fact that CMOs are being forced to reorganize their marketing organizations to "do more with less."
MRM solutions provide the backbone for enhancing business growth while stretching every dollar in the marketing budget by providing the necessary tools allowing fewer users to output more results.
Saepio’s believes its position in the "niche players" market is backed by its ability to manage marketing assets from idea to fulfillment while enhancing brand management at the local level. The Marketing Asset Manager platform, from Saepio, delivered and will continue to deliver a well connected and visionary marketing automation product throughout 2011 with advanced enhancements.
Saepio’s distributed marketing solution provides planning, budgeting, creative production management, asset management and reporting capabilities focused on making assets available for use in local markets. In 2011, the solution will expand to include landing pages, adwords and social capabilities for planned messaging and will continue to expand its portfolio with ad network integration, location-based marketing/context computing and digital signage network integration.
About the Magic Quadrant
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.