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Santa’s Village Shows That Holiday Traditions Are Alive and Well in the Digital Age

The Making Fun Holiday Gaming Survey was conducted by Kelton Research between October 27 and November 3, 2011 using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.

In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

About Making Fun
Making Fun, Inc., a division of News Corporation Digital Media Group, is the first full-service social games publishing company. Making Fun blends the financial, production, technology and marketing resources of a big publisher with the passion and creativity of independent developers to deliver an innovative and diverse portfolio of games. By working with external studios across a variety of platforms — including social networks, smartphones and tablets — Making Fun is working to bring high-quality games to consumers on their preferred device. For more information about Making Fun, please visit:

For press inquiries, please contact:
Sara Ball, Concept PR, sara(at)conceptpr(dot)net, 206-419-4988


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