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SAP Adds New Analytic Applications for Industries

NEW YORK Feb. 23, 2011 its launch of the next generation of analytics SAP AG SAP® BusinessObjects™ analytic applications analytic applications launched in fall 2010 SAP Run Better Tour New York City

SAP worked closely with customers in developing these analytic applications, which can be deployed in as little as eight weeks and start delivering results to customers almost immediately. For example, Lions Gate Entertainment Corp., the largest independent motion picture studio, is among the first SAP customers to pilot the new analytic application for analyzing IP rights and optimizing revenues.

Leo Collins

Expanded Industry Focus and Emerging Technology Integration

Now comprising 16 applications for specific industries, SAP BusinessObjects analytic applications encompass a wide range of areas, including customer satisfaction and retention, finance, government, healthcare, insurance, sales and operations planning, life sciences, marketing, media, military planning, oil and gas, patient care management and risk assessment. The six new analytic applications are:

SAP® High-Performance Analytic Appliance (SAP HANA) software

Customer and Partner Demand for New Applications and Further Customizations

September 2010 North America Europe Asia

Designed to fit into any IT landscape, the applications can be further customized, with the help of the SAP Services organization or SAP partners, to address specific business requirements and challenges.

Customers and Partners Derive Value From Analytic Apps

Keith Costello

Business Analytics newsroom @BusinessObjects #bi4 #SAPanalytics #saprbt

About SAP

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.



For customers interested in learning more about SAP products:

Global Customer Center: +49 180 534-34-24

United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:

Scott Behles, + 1 917-494-2009, [email protected] , EST

SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; [email protected]

Jeff Shadid, Burson-Marsteller, +1 405-834-7777, [email protected] , CST


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