NEW YORK May 21, 2012
The CRM Data Suite provides ongoing maintenance of account infrastructure and business intelligence for CRM implementations, updating information concurrently with S&P Capital IQ’s learning of company moves, additions or changes across the publicly held universe. In addition, because of the vast amount of company data bundled from S&P Capital IQ’s own extensive data library, the system enables clients to easily get to know their clients by having on-demand access to company intelligence, including name, business description, contact information, and company relationship data, including related entities, subsidiaries and affiliate relationships. Also, the system allows seamless linkage to other key data sets, including key developments, officer and director information, financial data and recent transaction information.
S&P Capital IQ’s CRM Data Suite, available via the firm’s on-demand solutions, enables users to pull just the data required "as needed" into their applications. The service offers instant access to the most up-to-date data on a robust set of dynamic information covering thousands of global public and private companies. Optional add-ons include data set combinations to complement selling to adjacent markets; people data to enable senior executive outreach; and business intelligence to drive smarter sales decisions.
SOURCE S&P Capital IQ