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SAP Enables New Approach to Billing for Telecommunications Industry

Germany Jan. 20, 2011 SAP AG broad-based value management program Highdeal Sybase

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Competitive Edge Through Next-Generation Services

Today’s CSPs need to offer a wide array of innovative services — such as cloud services, app stores or mobile entertainment — in order to increase revenue from consumers and business customers. In addition, they must be able to support industry realities such as fixed mobile convergence and the ability to bundle these services for customers in a flexible manner. The challenge lies with legacy billing systems that were not designed to support multi-sided revenue share models or the real-time demands of prepaid fixed mobile convergence.

Canada

North America Doug Pelland

The architecture of SAP Billing for Telecommunications facilitates the rapid deployment of next-generation offerings that span services, networks (fixed and mobile) and payment methods (prepaid and postpaid), and supports both customer and partner processes in the same system. SAP provides the necessary foundation to help CSPs transition toward taking a new approach to billing and new ways of doing business. The open and modular architecture within the software allows CSPs to define a tailored road map that delivers value with each implementation step.

With SAP Billing for Telecommunications, CSPs can scale the hardware platform underlying the SAP® Convergent Charging application while still maintaining service continuity. The software also enables them to aggregate input from SAP or non-SAP charging systems and to discount at the converged invoice level. It also supports advanced collection management strategies such as "champion-challenger," whereby the existing approach to collections (the "champion") is vetted against an alternative and possibly more lucrative approach (the "challenger").

Combining the Power of Flexible Billing and Analytics

SAP® for Telecommunications

Larry Goldman

SAP recently made significant strides with in-memory computing

"SAP Billing for Telecommunications, together with the recently launched SAP HANA and analytic applications, marks a serious commitment by SAP to totally revitalize the way billing is conducted in the telecommunications industry," said Jens Amail, senior vice president, Telecommunications, SAP. "We have gone beyond the traditional parameters of existing billing solutions to create something that adds real business value for communications service providers — addressing operational challenges today and enabling new business models in the digital economy."

About SAP

Frankfurt www.sap.com

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.

Germany

@sapnews

For customers interested in learning more about SAP products:

Global Customer Center: +49 180 534-34-24

United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:

Soenke Moosmann, +49 (0)6227 7-40529; [email protected] , CET

SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; [email protected]

Anthony Suarez, Burson-Marsteller, +1 (211) 614-4331, [email protected] , EST

SOURCE SAP AG

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