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SAP Unveils Future of Analytics: Real-Time, Mobile, Social

NEW YORK Feb. 23, 2011 SAP AG 4.0 releases business intelligence (BI) enterprise information management (EIM) SAP® BusinessObjects™ portfolio SAP Run Better Tour New York City

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Unified on a common infrastructure and with a user experience boasting the friendly usability of social networking tools, the new BI and EIM releases manifest the broad range of technology innovations that are shaping the future of analytics – in real time, with in-memory computing; instant powerful BI in users’ hands, with more mobile devices supported than ever before; across business and social data with certainty, combining structured and unstructured information and providing the tools to govern the information; and providing the best fit, right now in any deployment model, whether on-premise, on-demand, embedded in business operations, or in a "hybrid" manner.

Carl W. Olofson

CN North America

Alan Capes North America

CN Innovates With SAP BusinessObjects Event Insight Software to Run More Efficiently Lionsgate Lionsgate Runs Better With SAP

Unified infrastructure Offers New Features, Heralds New Class of Analytics

SAP® Crystal solutions SAP® Crystal Reports® SAP® BusinessObjects™ Explorer SAP® BusinessObjects™ Dashboards SAP® BusinessObjects™ Web Intelligence® SAP® StreamWork™ enterprise performance management (EPM) governance, risk, and compliance (GRC)

New features of the 4.0 releases of BI and EIM solutions include:

Real-time in-memory computing – Optimization for use on SAP® High-Performance Analytic Appliance (SAP HANA) software makes "business in the moment" possible by enabling customers to harness "big data" with the power of in-memory computing. Lightning-fast on massively high volumes of data, the in-memory appliance gives life to a new class of analytics that instantly transforms massive and complex data volumes into easy-to-act-on insights. To learn more about how real-time analytics is delivering value for construction company Hilti , see " Cutting-Edge Real-Time Analytics at Hilti ."

Easy, mobile BI on any device – Across mobile platforms and devices, workers can access intuitive, real-time BI and respond instantly to events as they unfold. New interactive visualizations and user experience enhancements make it easier for users, whenever and wherever they work. The 4.0 releases also capitalize on SAP’s acquisition of Sybase, and will use the Sybase Unwired Platform to offer a comprehensive mobile BI suite that taps rich content from SAP and non-SAP business applications.

Business and social data with confidence – Deeper text analysis integration complements traditional business insight with the thoughts and sentiment that people express in social media streams, blogs and e-mail. People can now monitor, analyze, explore, report and act with confidence in the accuracy of not only their transactional data but also with full insight into the trends and sentiments expressed in unstructured content of blogs, e-mail and social media streams. A new multi-source, multi-dimensional semantic layer and a new common authoring experience simplify ad-hoc analyses and content creation, providing users with faster time to a more holistic meaning.

Key elements of the 4.0 releases include the following software:

  • SAP® BusinessObjects™ Data Services software, which helps consolidate any data source, assess the quality, profile and enhance it, then integrate the improved data into any BI or application environment. It is also optimized for operational data integration scenarios like data-migration, data-synchronization and data-hubs SAP® BusinessObjects™ Data Services software, which helps consolidate any data source, assess the quality, profile and enhance it, then integrate the improved data into any BI or application environment. It is also optimized for operational data integration scenarios like data-migration, data-synchronization and data-hubs
  • SAP® BusinessObjects™ Information Steward , new software that gives end users the power to analyze, monitor and rate their data sources for completeness, accuracy and consistency, and to share key performance indicator (KPI) scorecards
  • SAP® BusinessObjects™ Event Insight , new software that helps people understand the impact of business events — for example financial market fluctuations and network traffic patterns — as they happen throughout an entire business network, putting complex scenarios and large data volumes into actionable context with historical trends to predict future outcomes
  • SAP® BusinessObjects™ Business Intelligence , a platform for providing people with easy, self-service access to trusted information in a flexible way

The best fit, right now – With flexible deployment options that leverage the latest 64-bit advances, virtualization and cloud methods, and provide intuitive system monitoring, alerting and auditing, the 4.0 releases help easily scale to serve all departments, thus reducing total cost of ownership (TCO).  Insight can be delivered to workers within their business operations through BI that is embedded within SAP® Business Suite software and available via 26 industry- and line-of-business- specific SAP® BusinessObjects™ analytic applications .

These releases illustrate SAP’s vision to bring customers elegant, fast and easy-to-consume business software that enables SAP to drive toward its goal of reaching one billion people. With these releases, SAP is combining best-in-class analytics for all sources with the best-in-class SAP business applications.

Dr. Vishal Sikka

Ecosystem of Expertise in Next-Generation Analytics

Accenture Atos Origin Capgemini cundus AG Deloitte HP Logica Siemens IT Solutions and Services Teradata Business Analytics at SAP® EcoHub Steve Lucas 4.0 Releases of BI and EIM Solutions Feature Greater Integration

For a closer look at the 4.0 releases of BI and EIM solutions Business Analytics Newsroom #BI4 #SAPRBT @businessobjects

About SAP

www.sap.com

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.

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For customers interested in learning more about SAP products:

Global Customer Center: +49 180 534-34-24

United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:

Scott Behles, SAP, +1 (917) 494-2009, [email protected], EST

Hilmar Schepp, SAP, +49 (6227) 7-46779, [email protected], CET

SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; [email protected]

Jeff Shadid, Burson-Marsteller, +1 (214) 224-8419, [email protected], CST

SOURCE SAP AG

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