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Sappi Fine Paper North America Teams Up With VSA to Create Online Comedy Shorts to Promote Paper

BOSTON Jan. 31, 2011 Off Register

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The videos are pushed out to the primary audience of printers and press operators as part of an ongoing dialogue with Sappi and the promotion of its top-selling economy paper, Flo. Most paper company promo efforts utilize only print collateral but Sappi believed it was necessary to break through the clutter with marketing that is multi-media based and engaging on many levels.

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http://www.na.sappi.com/aboutus/news/2011-01-31

About Sappi Fine Paper North America

Boston, Massachusetts Somerset North America Johannesburg, South Africa www.sappi.com/na.

More about VSA Partners

www.vsapartners.com

ENDS

SOURCE Sappi Fine Paper North America

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