Scaling is becoming an increasingly common activity in the process of digital product development. What is scaling, and why is it a great solution when building a digital product? In this article, you will learn everything you need to know about scaling products.
What is scaling?
Every company wants to have the best possible digital product, such as a mobile app or a website, which will significantly contribute to achieving great success. Currently, building a product is no longer enough, it’s not a process that you do once and then simply forget about it. Success can be achieved especially if you constantly improve your digital product, fit the market’s needs, introduce or remove some features. Scaling is done through iterations and user testing, which gives you the opportunity to validate whether a new change is required and whether it brings tangible benefits.
That’s what scaling is about: it’s the process of tailoring a digital product and constantly improving it.
Why Is Scaling a Great Solution for Your Business?
The answer is quite simple: even if a web development company creates a cutting-edge website or mobile app for you, but fails to constantly improve it and adjust it to the current market’s needs, then you will be left behind your competitors over time.
In the process of product scaling, it is worthwhile to focus primarily on incorporating future-oriented technologies, product growth by introducing new features and improving product reliability.
What Should You Measure to Introduce Changes in Your Digital Product?
Wondering how to find what actually needs to be changed or improved? Here are the things that should be measured regularly:
- user activity – your digital product is built for the user, so you should provide the perfect user experience; analyze their behavior (for example by heatmaps), check which features they use most often and which they avoid;
- market demands – currently, the market is changing dynamically, so it is worth constantly adapting your website or mobile application to market demands;
- unexpected uses – it is possible that your product is being used by users in a different way than you originally projected; this also provides great opportunities to implement changes and improvements.
Scalable Product – the Road to Success
If you want your business to be a huge success, then you should be constantly adapting your digital product to the market and the needs of your users so that it delivers the best possible user experience. And scaling product is the process that will help you achieve that!