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SDL Shares Best Practices for Perfecting the Customer Experience Through Multiple Touch Points at KMWorld Web Event

NEW YORK Jan. 24, 2011

WHAT :

SDL (LSE: SDL) the leading provider of Global Information Management solutions, will present at the upcoming KMWorld roundtable webinar titled, "The Customer Experience: How to Make it Better."  

Robert Carroll, CMO, North America, of SDL Web Content Management Solutions , will join David Scalera, Web Solutions Evangelist for Ektron, to discuss best practices to improve customer interaction. Challenges and opportunities to be addressed include:

  • Why multi-channel marketing and management is not optional — it’s a corporate necessity.
  • How to overcome the challenge of balancing centralized messages and branding with the need for targeted content.
  • How to build self-populating online knowledgebases through social business software.

WHO :

Robert Caroll, CMO, North America, of SDL, the leading provider of Global Information Management solutions. Robert has more than 20 years of strategic marketing experience at both start-ups and Fortune 500 companies in the software, media, online publishing, and software-as-a-service industries.

WHEN :

Tuesday, Jan. 25, 2011 at 11:00 A.M. PST/ 2:00 P.M. EST.

WHERE:

To register for the free webinar, please visit http://www.kmworld.com/webinars or click here .

About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey – from brand awareness, to sales and after-sales support – and across languages, cultures and channels.

SDL’s best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

www.sdl.com

Media Contact:

Mary Placido

GolinHarris for SDL

Tel. 1-415-318-4375

Email: [email protected]

SOURCE SDL

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