DALLAS Feb. 22, 2011 Alan Burks
Burks is an experienced sales and marketing executive with a successful track record at public and private growth companies in retailing. At SearchDex Burks will bring this experience to bear, driving sales and marketing with an emphasis on large and growing ecommerce clients.
Dave Chaplin Alan Burks
Additionally, Burks was EVP and CMO of Haggar Clothing, a branded and private label menswear company with revenues of nearly $500MM. During his 12-year tenure at the company Burks doubled the private label entity and launched and built a new sportswear brand into a business generating 65% of total volume and 70% of its profits—offsetting market-driven product category declines.
Before joining the apparel industry, Burks spent 17 years in global account management roles with Ogilvy and DDB.
"After meeting with Dave and the rest of the team, I was impressed with the company’s ambition and dedication to helping best-of-breed e-tailers drive revenues through search, forecasting and analytics," said Burks. "SearchDex has assembled world-class talent that is achieving remarkable results both for clients and as an industry innovator. I’m pleased to be part of such an accomplished group."
Diboll & Associates Marketing and PR