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Secret Deodorant Partners With Glee’s Amber Riley To Take A Stand Against Bullying

NEW YORK July 21, 2011 Secret Deodorant Mean Stinks program Amber Riley Rachel Simmons PACER’s National Bullying Prevention Center

http://multivu.prnewswire.com/mnr/meanstinks/50863/

http://photos.prnewswire.com/prnh/20110721/MM37311

Amber Riley

PACER’s National Bullying Prevention Center

Rachel Simmons

Secret Proves "Mean Stinks"

To understand the depth of this epidemic, Secret commissioned a survey* of 1,000 young women, ages 16-21 to prove the proliferation of bullying extends beyond grade school and has intensified with the explosion of cyberbullying. Survey findings underscore that 48% of college-age students have experienced or witnessed bullying or mean behavior at college or in the work environment.

Secret’s bullying survey with Russell Research revealed:

  • 99% agree that being bullied stinks
  • 94% of young women agree social media makes it easier for girls to bully or torment one another
  • 73% felt angry and 64% have felt frustrated after witnessing someone being bullied
  • 96% are personally concerned about seeing a person being bullied and no one doing anything to help
  • 87% agree that social media sites have the power to be used positively in the fight against bullying

Mean Stinks Kevin Hochman

www.facebook.com/MeanStinks

$1.00

* Findings for the total sample are projectable to the universe of online females between the ages of 16-21. At a 95 percent confidence level, a margin of sample error of +/- 3.1 percent applies to the sample.

**Request a coupon at Facebook.com/MeanStinks $1

About Procter & Gamble Beauty & Grooming

8 billion dollar $27 billion http://www.pg.com

SOURCE Procter & Gamble

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