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Secret Deodorant Partners With Glee’s Amber Riley To Take A Stand Against Bullying

NEW YORK July 21, 2011 Secret Deodorant Mean Stinks program Amber Riley Rachel Simmons PACER’s National Bullying Prevention Center

Amber Riley

PACER’s National Bullying Prevention Center

Rachel Simmons

Secret Proves "Mean Stinks"

To understand the depth of this epidemic, Secret commissioned a survey* of 1,000 young women, ages 16-21 to prove the proliferation of bullying extends beyond grade school and has intensified with the explosion of cyberbullying. Survey findings underscore that 48% of college-age students have experienced or witnessed bullying or mean behavior at college or in the work environment.

Secret’s bullying survey with Russell Research revealed:

  • 99% agree that being bullied stinks
  • 94% of young women agree social media makes it easier for girls to bully or torment one another
  • 73% felt angry and 64% have felt frustrated after witnessing someone being bullied
  • 96% are personally concerned about seeing a person being bullied and no one doing anything to help
  • 87% agree that social media sites have the power to be used positively in the fight against bullying

Mean Stinks Kevin Hochman


* Findings for the total sample are projectable to the universe of online females between the ages of 16-21. At a 95 percent confidence level, a margin of sample error of +/- 3.1 percent applies to the sample.

**Request a coupon at $1

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