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Sensative Announces Strategic Partnership with Axis Communications

Lund, Sweden, July 16, 2019 –(– Through this relationship, Sensative will offer new and innovative smart home sensors compatible with the Axis line of PTZ Network Cameras, providing next-generation functionality and revolutionizing the world of video surveillance for both homes and businesses.

Sensative AB, a Swedish tech company offering IoT solutions for Smart Cities, Smart Buildings, and Smart Homes, today announces their official partnership with Axis Communications.

“Partnering with the right organization is essential to innovation. With this principle in mind, we’re happy to welcome Sensative as an official technology partner,” says Vince Ricco, Business Development Manager, Axis Communications, Inc. “Sensative’s mission, to co-create highly effective, integrated and secure IoT solutions, aligns well with our vision. We look forward to working together to provide solutions that contribute to the success of our channel partners and end customers.”

Axis is the industry leader in IP video and offers intelligent network solutions that improve security and enhance business in a variety of industries, including retail, transportation, critical infrastructure, healthcare and smart cities. As a member of the Axis partner program, Sensative will strive to evolve product compatibility with Axis and increase successful product integration, enhancing the end user experience. Sensative plans to participate in joint marketing activities, education, and development opportunities to further both companies’ success within the security and smart home markets.

Anne-Marie Rouse, CMO of Sensative, adds, “Sensative has great synergy with the new Axiz M5065 PTZ Network Camera.” Axis’ innovative portfolio of discreet, palm-sized PTZ cameras that fit anywhere. Strips Guard serves not only as a door/window sensor, but its sleek, slim design allows placement in areas not accessible by traditional sensors.”

Guard can also double as an activity monitor to protect valuables such as artwork, jewelry boxes and medicine cabinets. In one usage scenario, Dimitri Kosenko of the Fort Lauderdale Axis Experience Center leveraged the versatile, feature rich Axis M50 Series by connecting Sensative Strips directly via the internal Z-Wave gateway in the camera, mounting the Strip on a cash drawer, and setting up a scenario to pan and record upon any open/close event.

Pair a Strips Drip water and freeze sensor with an Axis camera to be notified of water or freezing conditions and prevent unnecessary damage with immediate alerts backed by video.

“Keep an eye on anything with the unique combination of Axis and Sensative without need for a separate gateway. With operating temperatures ranging from -4°F to 140°F, and a completely sealed design, Sensative Strips can be used either inside or out, expanding use cases to support a multitude of scenarios while providing tremendous savings in time and expense. Both installers and customers appreciate the ease of use and efficiency. It’s a great beginning to a new partnership,” concludes Anne-Marie Rouse.

About Sensative AB
Founded in 2013, Sensative AB is an award-winning tech company offering IoT solutions for cities and commercial property markets with a vision to empower people with smart technology. Sensative makes IoT technology accessible, affordable and usable for our customers & partners while keeping control, integrity, and security in their hands.

For more information, contact Sensative AB at [email protected] or visit

About Sensative Strips
Strips are wireless sensors that are so slim that they mount invisibly and are maintenance free with a battery life of up to 10 years. With a completely sealed enclosure and operating temperatures of -4°F to 140°F and can be used inside or out. The sensors work with any Z-Wave gateway and are already officially certified with several top-rated hubs such as SmartThings, Vera, Wink and Zipabox. For a complete list of certified gateways check here. For more information, contact Sensative AB at [email protected] or visit

About Axis
Axis enables a smarter and safer world by creating network solutions that provide insights for improving security and new ways of doing business. As the industry leader in network video, Axis offers products and services for video surveillance and analytics, access control, and audio systems.

Axis has more than 3,000 dedicated employees in over 50 countries and collaborates with partners worldwide to deliver customer solutions. Founded in 1984, Axis is a Sweden-based company listed on the NASDAQ Stockholm. For more information about Axis, please visit our website

Contact: Anne-Marie Rouse, Sensative AB
Phone: +1 561.635.8292
Email: [email protected]

Contact Information:
Sensative AB
Anne-Marie Rouse
Contact via Email

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