The Pink Elephant Innovation of the Year award, first presented in 2008, recognizes a product or service developed by the vendor community that has made the greatest contribution to IT service management in the previous calendar year. The award considers the following criteria:
- Development of open standards for process and tool integration;
- Automation of complex processes across management tools;
- Advancements in data consolidation, federation or analysis;
- Support of organizational change initiatives through innovative use of management and monitoring tools.